I’ve been looking at the Facebook API lately in relation to how search in the coming years will likely be increasingly impacted by the terabytes of personal data Facebook is collecting on some 500 million of us. To that end, if you read this blog with any regularity and you’ll notice that I’ve added a like button in the top left hand corner. I want to understand the affect of the Like button on a page/site and whether it helps drive traffic to that page/site or if it’s just a piece of information useful for Facebook.
Facebook recently wrote a post expounding on the benefits of leveraging their social graph to help drive traffic claiming both astronomical increases in traffic and engagement. Unfortunately, the post neglects to mention specifics regarding things the various sites did to see such huge increases. I’m looking for examples where non-Facebook sites are leveraging the Like data and actually benefiting from including it.
My request is that if you actually like this blog can you have a Facebook account if you wouldn’t mind clicking that button. I thank you in advance.
For those of you picking this up via an aggregator I’ll stick the button right into the post so you don’t have to browse there.