Steve Trefethen
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The posts on this weblog are provided �AS IS� with no warranties, and confer no rights. The opinions expressed herein are my own personal opinions and do not represent my employer�s view in any way.
# Monday, July 09, 2007

The effect of blogging

Posted @ 1:10AM

Categories: Blogging

Tags:

With the recent change in direction in my career I've had a great opportunity to look back and see more clearly where I've been and gain a perspective I might have otherwise overlooked. One thing I know now is that my decision to get my own domain and set up my own blog opened doors for me which, not only would have been closed, I might not have recognized they were doors. In the end, it really comes down to what Scoble has been talking about for years, conversations. Here are some example of the conversations blogging has opened for me even though unlike Scoble my personal contact with the people whom I've had conversations with has remained largely digital:

  • Public conversations with blog readers via comments
  • Private conversations with blog readers via email
  • Internal conversations within coworkers
  • Conversations with executives including CEO's, Directors, VP's, PR etc.
  • IM conversations after connecting through something I blogged about
  • Conversations with developers contributing to DasBlog my blog engine
  • Conversations with companies whose products I've blogged about

Through all these conversations I learned a lot which has help shape my own opinion, open my eyes, point me at new technology and even allow me to make better decisions. It will be interesting to see where blogging will lead in the coming months and years now that I've left CodeGear and the comfortable surroundings of that community. In a way, I feel like I'm diving into blogging anonymity although I also feel like I have the freedom to reach out to a larger audience. Of course, this story isn't quite as riveting as getting fired for blogging though I personally feel the impact has been nearly as great.

There is lots of evidence that blogs will change your business and if you approach blogging the way I have you may find that it affects you in unexpected ways too.

Have your blogging efforts affected you in ways you did expect?
# Friday, July 06, 2007

Starting my new job Monday with Falafel Software

Posted @ 11:20PM

Categories: General

Tags:

Falafel Software

The official word is out. Come Monday morning I start work for Falafel Software a consulting, training, and software development company based in San Jose. Of course, the Delphi community is familiar with Lino Tadros, Falafel's President and CEO who I'm excited to work with again.

I had some interesting opportunities and difficult decisions to make over the past few weeks and I'm really excited to join Falafel. With a new job and a new baby due in early October the second half of 2007 is already shaping up nicely.

I've been on vacation this past week enjoying my family and I'll admit it was fun to have the Forth of July holiday right in the middle. My wife and I got to take our three year old daughter to her first fireworks show which was a great experience.
# Thursday, July 05, 2007

A picture's worth a thousand words

Posted @ 9:23PM

Categories: Home

Tags:

I've updated my blog template and added my photo so if you've ever wondered what I look like well, now you'll know. It was taken using my Nikon D70 with my wife behind the camera doing her best Austin Power's "work it" imitation accounting for the smile. I converted it to JPEG using Nikon Capture as I find Picasa's NEFfile, Nikon's RAW format, conversion well, poor. I then used Paint.NET's magic wand to replace the background with a gradient to make it look a bit more professional, at least to me. The color version is on my Facebook profile (requires login) where Hallvard's kindly offered me a little career advice (thanks Hallvard, I think) after harassing me update my picture from the default question mark.
# Wednesday, July 04, 2007

FeedBurner's PRO services now free

Posted @ 12:43AM

Categories: Blogging

Tags:

Since having been acquired by Google, FeedBurner has been pretty quiet about what changes will occur though the previously PRO level features are now available for free. Additionally, the use of the MyBrand feature is also free which means your feed can use your own domain name. Here are the details.
# Tuesday, July 03, 2007

Honda dealer's screaming deal vs a broker's take it or leave it price

Posted @ 1:27AM

Categories: Home

Tags:

This past weekend I did a bit more shopping for a mini-van and ended up at a Honda dealer in Chico. The first salesman who came out to greet us really turned me off particularly after I asked him what the advantage of going through the dealer was vs. using a broker. When he mentioned "warranty issues" my father-in-law chimed in and needless to say the salesman had the where-with-all to pass us off to another "member of the team" who proceeded to become fast friends with the two of us. I didn't beat around the bush and when I told him exactly what I wanted he asked me it I'd buy it if he gave me a "screaming deal"? I replied "show me the number" so he ran off and printed a piece of paper with the "screaming deal" and slid it across the desk. I looked at it, told him I wanted to run it by my wife and stood up to walk out when he replied that I couldn't take the paper because the dealer was "regulated by the DMV" and it was against the law for me to take it although he wrote the final number on his business card and handed that to me. I wonder what he'd have done had I whipped out my cell phone and snapped a photo?

At any rate, my wife had already contacted a local broker who quoted her a price $750 below the Chico dealer. Of course, now I know why he called it a "screaming deal". I'm beginning to think I should blog this whole car buying experience including quoted prices and all. Man, I hate car shopping.

WARNING - This area contains chemicals...

Posted @ 12:55AM

Categories: Travel

Tags:

Vacaville warning

Vacaville Warning sign

Over the weekend we drove to Chico to visit with my wife's parents and with kids it's usually a four hour trip with a break half way between in Vacaville but something was different. I'd last driven through Vacaville many months ago and what I noticed was this sign (pictured) on the building right outside of Starbucks. The photo was taken on our return trip though this time the sign was posted outside of Baja Fresh across and down the street from Starbucks. What's interesting was there used to be an Old Navy in the same building as Starbucks, right around the corner but it's now vacant and there is a CompUSA store next door to Baja Fresh but there were no cars parked in the lot on a Sunday afternoon. I suppose it's possible CompUSA was closed on Sunday but I'm thinking that perhaps they've moved like Old Navy.

These buildings are the standard strip mall style you'll find in nearly every Central Valley town so there is nothing unusual about them except now they have these warning signs. At this point, I'm really curious to know why Old Navy moved (it's now located across the freeway I believe) and what was up with CompUSA? I'd guess the sign had something to do with it but I don't know. I asked the cashier at Baja Fresh about it and not only was she unaware of the sign she had to ask me twice about what it really said. The signs while clear, are rather unassuming, aren't brightly colored nor are they particularly large although they are spaced out along the front of the entire building. My wife hadn't noticed them and admittedly I walked right by one and only later did I think to actually go back and read it. This will probably have me rethinking our rest stop choice.

What about you, do you avoid places marked like this?
# Thursday, June 28, 2007

Delphi community wisdom

Posted @ 12:37AM

Categories: Development

Tags:

It's Thursday meaning my last day at CodeGear and my final Delphi wisdom list: