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Steve Trefethen

Steve Trefethen is CTO at Wanderful Media.
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Disclaimer

The posts on this weblog are provided AS IS with no warranties, and confer no rights. The opinions expressed herein are my own personal opinions and do not represent my employer's view in any way.



First day on the job at MerchantCircle

October 20 2010 8:17PM

MerchantCircleI have a new job and today marked my first day working at MerchantCircle. After a little over three years at Falafel Software where I pioneered online training and developed a custom EDI invoice/purchase order system for the largest organic grower in the country, I decided to pursue an opportunity on a whole new software stack and dig my teeth into a new programming language which I'm really excited about. If you've followed me for any length of time you'll know I previously worked at CodeGear where Ben Smith was the CEO and he happens to be the co-founder, Chairman and CEO of MerchantCircle which is no coincidence. While I'll now be commuting in the opposite direction I'll be closely following my friends at Falafel and look forward to running into them on "this side of the hill".

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Reading list since November 2008

March 11 2009 6:18AM
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Following up my last post I thought I’d add my reading list from roughly November of last year. I’m currently finishing up Obama’s Audacity of Hope while at the same time reading Robinson Crusoe on my iPod Touch using the Classics App, a must buy IMO at $2.99. I wasn’t sure how I’d like reading a book on a device but it’s been an enjoyable experience and a great escape when eating dinner while on the road like I am right now writing from Sierra Vista, AZ.

I’ve been thinking I should put together a similar list of the books our kids are enjoying from our local library. We usually pick up 10-15 books every few weeks for reading before bed and there have been some clear favorites.

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10 pages a day

March 10 2009 7:27AM

A few weeks ago I had a wide ranging and varied conversation with Mark Dahlby, a principle of writers.com, and Jeff Meyer an old friend from my Borland Tech Support days, where we discussed writing, music and Tuvan throat singing among numerous other topics. During the conversation I mentioned one of the main reason’s I blog is the habit of regular writing outside the context status updates, instant messages and email none of which I view as “writing”. We discussed the immediacy of content on the web and that much of our communication is breaking down to twitteresque snippets and how our consumption of content isn’t much deeper as skimming now rules the day. In fact, I’ve trimmed my blog reading dramatically and I’m no longer keeping up with the river of posts as evidenced by my Google Reader Trends which isn’t a bad thing.

Google Trends

Back to Basics

At the beginning of the year, not that I’m a subscriber to resolutions, I decided I’d gotten too far away from reading books and started a ten-page-a-day commitment. Each day I work to set aside time for at least ten pages from whatever book I’m reading and so far it’s working. In fact, I’ve been working on a reading list post but I’ve been too darn busy and have slowed down on blogging. Ah, the trade offs!

Do you have any reading goals or find this to be a problem too?

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Down another 2,000 points on the DOW

March 06 2009 8:54AM
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Chart from bloomberg.com

I last commented on the economy back in October and things are far worse now. The predictable job market loses are being reported daily, a pattern which I believe we’re likely to see for quite awhile. The next shoe to drop might well be the failure of some of our major financial institutions or the very large and distressed companies such as GM. It’s becoming increasingly unclear to me why throwing billions of dollars at these companies, like AIG in particular, is the right thing to do as they appear to be bottomless sink holes. Like BofA’s predicament with Merrill Lynch where it appears they completely misunderstood the severity of the problems Merrill faced. It’s striking how Ken Lewis, BofA’s CEO, was on 60 minutes in late October touted as having created one of America’s “healthiest banks” yet eight weeks later was asking for billions from tax payers in bail-out.

I find it hard to believe the government can continue writing checks without letting at least some of these large institutions fail. Now that we’re into near constant bail-outs it seems actually allowing even one to fail would likely send another shockwave to the economy yet it seems almost inevitable.

I’ve been traveling a lot lately for work and it’s interesting to see businesses that are doing well during these economic times. For example, I was recently in West Virginia training at the American Public University whose stock has held up quite well all things considered. And today, listening to Fareed Zakaria’s GPS podcast from March 1st with Canadian Prime Minister Stephen Harper about how Canada hasn’t had a single bank failure nor bail-out. In January I was in Toronto at the CPP Investment Board and asked about the impact of the economy on their business though they too are doing quite well. We also discussed how Canada’s banking regulations may have helped it avoid the crisis the US finds itself in as they haven’t suffered a sub-prime mortgage meltdown.

As for our personal investments I continue to be extremely concerned about our 401k/IRA’s as we’re over 50% loss meaning many years worth of savings is gone. We’re fortunate that we purchased our home in 1999 meaning we have valuable equity although that’s declining too. Home sales in our neighborhood used to be commonplace though houses now rarely come on the market and when they do they sit there for months.

Lastly is crime which at least anecdotally seems could be on the rise. In the past few months two friends of ours have had their cars broken into here in Scotts Valley, the first such cases I can recall in the 10 years we’ve lived here. I suspect this too will be a sad reality as time marches on and the number of displaced and desperate people increases. Speaking of which over the weekend we were at Costco in Santa Cruz and the crowd surrounding the nearby homeless shelter was many times the largest crowd I’d seen there before.

[Update: March 10, 2009] A third friend’s car was broken into this time in Aptos.

I haven’t reached the depths of despair of the like so aptly described in Robinson Crusoe, which I’m presently reading, but the economic outlook isn’t good.

Finally, as I learned from my son I’ll close with a few good notes: we just hired a new employee at Falafel this week and I head out on Sunday for yet another business trip, the third such trip this year. So here’s to good business!

[Update: March 19, 2009] A car in at neighboring house was broken into last night and my wife spoke with the police who said that our neighborhood had been targeted several times recently. Apparently, they caught two parolee's from nearby town in relation to theft.

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Lesson from my three year old, “I’m great”

February 23 2009 5:22AM

Nearly every morning I wake to my three year olds faint call of “Daddy, Daddy…” and make my way to his room where he always asks “Will you lay down with me?”. I lay down and ask “How are you bud?” to which he always responds “I’m great”.

Personally, I’ve always responded to this question with “I’m good” or “pretty good” but I don’t do that anymore. So, it took a few months but, my son finally managed to teach me that I’m not just “good” or “pretty good” but that I too am doing “great”. This might seem trite but I’m beginning to think responding to people this way actually affects their reaction. I’m willing to concede it may solely be my outlook that’s changed but I see people smile and engage more when they recognize that I’m apparently doing well. I notice this particularly during brief encounters such as at a coffee shop or airline ticket counter (I’m seeing those a lot lately). I’ll see more eye contact, a longer smile or a more engaged response. Admittedly, the difference is subtle but I believe it’s there, perhaps people are more inclined to engage someone who outwardly appears to be doing really well opposed to just “good”.

Anyway, kids are awesome. Thanks Colby! And in case you’re wondering I’ve actually talked to him about this and now he always asks me how I’m doing.

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Replacing Yahoo

January 25 2009 6:40PM

As the complaints about Yahoo’s homepage redesign continue pouring in on my Switch back post I thought I’d mention how I moved on:

  • Forwarded all Yahoo email (using Yahoo Mail Pro, don’t worry it’s cheap) to my newer email address hosted on my own domain using Google Apps for Domains meaning I can use GMail as my client even with my personal email address (very nice!)
  • Use Prism (or Refractor add-on for Firefox) hosting GMail on the desktop
  • Switched to Pandora replacing, the now sold-off, LAUNCHCast for music
  • Switched to Feedly in Firefox for news and RSS reading based on my $g(Google Reader) feeds
  • Use Trillian as my IM client for my Yahoo contacts (among others)
  • Moved my address book to my iPod Touch and Facebook which is nice since friends provide their own updates
  • Switched to $g(Google groups) from Yahoo Groups
  • Switched to $g(Google Calendar)
  • Switched to Google’s Picasa for photos

Having been a Yahoo customer for well over ten years I’m a little torn though feel they left me more then I left them. Regardless, my Yahoo days have ended, I do wish them well as I know they’re struggling.

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Inauguration

January 20 2009 6:27PM

Just watched what few portions of the Inauguration my kids would allow, fortunately it’s recorded, and I can’t overstate how happy I am the US affords it’s people the ability to elect new leadership. Despite what’s ahead I’m glad that we have a new set of eyes looking at the myriad of problems we face.

President Obama, I wish him well.

Btw, subscribed.

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